Are you looking to roll out the red carpet and make your property disability friendly?
Not sure what boxes you need to tick or where to start?
“Gone are the days where accessibility has to be clinical like a hospital. My focus is helping accommodation providers create beautiful accessible accommodation that is inviting for people with and without disabilities, ensuring maximum room occupancy.”
FOUNDER – THE ACCESSIBLE GROUP
Our Mantra: Future-Proofed Seamless Accessibility That’s Stylish
Our goal is to have accessible accommodation look appealing to people with AND without disabilities for anyone to enjoy. Accessibility does not need to look like a hospital. It can be beautiful and functional at the same time so that your accommodation offering meets the market in the future.
We provide consulting on the following areas:
What is the “MUST HAVE” for travellers with a disability?
Hint: it isn’t just about putting a ramp in. It is about cost-efficient features to make the guest experience a good one.
A snapshot of what we look at:
- Where is there a shortage (or oversupply) of accessible holiday accommodation?
- How does your location fare in supply and demand?
- What features should you have to attract the most bookings? Conversely, what features are unnecessary?
- What features should you prioritize?
- How can you provide cost-effective equipment and facilities?
- What do the government regulations (on disability accommodation) forget that is essential for attracting travellers with disabilities? Conversely, what is a waste of money?
- How to leverage and market your accessible features?
- What marketing and advertising options are out there that work? Which ones don’t?
- What accessible activities are near you to build a cross-promoting platform, and leverage on visitors to your region?
- What should you charge, and what occupancy rate should you expect?
- How to improve upon your already accessible offering to meet AA Qualified standards?
- Leveraging regional collaboration to draw tourists to a specific destination
Where our recommendations come from:
- Whilst Australians Standards for Accessibility (AS1428) are mandatory for new properties (as a percentage of the total room inventory), they do not always translate into the real-world tourism experience for a person with a disability. We layer over these standards with continuous feedback that our followers tell us they need when travelling.
- We have over 33,000 followers and subscribers. Of which is our Facebook Group of over 8,000 members. From the very beginning, these members tell us (through polls and discussions) what makes a great accessible travel experience.
- Kerry Williams has Interior Design qualifications and has renovated or newly built over a dozen properties. This experience assists her clients in providing beautiful accessibility without breaking the piggy bank.
About The accessible Group
Accessible Accommodation provides professional consulting on how to make your premises accessible AND stylish, whether you are building a new property or renovating an existing one. (Hotels, Resorts, Holiday Houses and more).
Our Reports are tailored to your business needs and premises, providing a detailed breakdown of the recommended improvements and changes you need to make to become ATDW Accessible Accredited. Using our three-tiered ‘Accessible Qualified’ rating system, we can help you dissect what’s really needed to embrace travellers with disabilities, and what is a waste of money.
Disability building codes are for permanent accessible accommodation, not the tourism industry. We help make your property accessible to tourists without breaking the bank.
What to expect in a report?
Here are some examples of what we have recommended to our clients; they aren’t extensive or expensive, they are effective solutions to ensure you are providing a safe, friendly and welcoming environment to people with disabilities:
PROBLEM: Government regulations require a $900 wall mounted shower chair (chair, labour and re-tiling, totalling $5,300) in the bathroom. However, (after we polled 7,000 followers) less than half can actually use them!
SOLUTION: A free-standing shower chair from Bunnings. Instead, the total cost only $87.
PROBLEM: A 5cm lip at property entry (impossible for a wheelchair user or walking frame user to get over it). Builder quote to replace entry door $4,900.
SOLUTION: A rubber threshold ramp. Cost instead was $90.
You get the picture.
6 Reasons to tap into this lucrative travel market:
1/ A fast-growing travel sector in your own backyard. 19% of the Australian population have a disability. Travel local is the catchphrase for 2021.
2/ NDIS: People with a disability are now travelling much more, especially with NDIS introduction, they have improved disposable income. Many participants have an allowance of up to 28 days’ accommodation too.
3/ NDIS participants book mid-term accommodation of between 3 weeks and 6 months, such as:
- A newly-acquired disability, and are having their homes modified.
- A bridge between permanent accommodation under construction.
- Repeat hospital & rehab visits.
4/ Our followers are generally risk-averse & feel more secure returning to what they are familiar with (repeat bookings).
5/ Multiple travellers: A person with a disability oftentimes travel with a carer/support worker.
6/ Baby Boomers love the convenience of some accessible features. They represent 25% of our population yet hold 52% of our nation’s wealth. As they age, accessible convenience is highly desirable.